Since its founding, Shure has pioneered iconic products that have shaped the audio industry.
Dubai, United Arab Emirates, February 13, 2025 — Shure Incorporated, a global leader in audio technology, marks its 100th anniversary amid a thriving industry driven by infrastructure investments, technological advancements, and rising consumer demand across the Middle East.
For a century, Shure has set the standard for audio innovation, delivering products known for their exceptional quality and reliability. To commemorate this milestone, the company is rolling out a year-long series of special activities and product unveilings, including events celebrating its associates and customers. In early 2025, Shure has exhibited at major global events such as the National Association of Music Merchants (NAMM) in the U.S., Integrated Systems Europe (ISE) in Spain, and LEAP in Saudi Arabia. The company is also set to showcase its latest innovations at the Saudi Light & Sound Expo in Saudi Arabia and GITEX Africa in Morocco, among others.
100 Years of Innovation
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In the past century, Shure has introduced legendary products that have become industry staples. Among them is the iconic Shure SM58 microphone, renowned for its durability and superior sound quality, making it a top choice for vocal performances worldwide. Another standout, the SM7B microphone, has earned a stellar reputation in broadcasting, recording, and podcasting.
“Our 100-year anniversary is a remarkable journey that speaks volumes. As industry pioneers, Shure has built a formidable reputation anchored on trust, quality, and continuous innovation. As we celebrate this milestone, our vision remains focused on delivering immersive and inspiring sound experiences that exceed expectations,” said Antony Lovell, Sales Director for the Middle East, Africa, and South Asia (MEASA) at Shure.
The Evolution of Shure
Shure’s legacy began in 1925 when founder S.N. Shure started selling radio parts kits in downtown Chicago. By 1932, the company became one of the few U.S. manufacturers producing microphones, with the launch of the Model 33N. Over the decades, Shure has expanded into a global technology powerhouse, introducing game-changing wired and wireless microphones, conferencing solutions, and professional audio equipment. In its 100-year history, Shure has developed over 50,000 electronic products.
Today, Shure products are sold in over 120 countries, including the Middle East, where the company first entered the market in the 1980s. Trusted by generations of musicians, speakers, and leaders, Shure’s microphones have been used by global icons such as Dr. Martin Luther King Jr., Elvis Presley, Nelson Mandela, and The Beatles. In the modern era, Shure continues to be the go-to brand for performers, content creators, audio professionals, and music enthusiasts worldwide, serving a broad range of applications in studios, concert stages, meeting rooms, and daily life.
Leading in Audio Innovation
Shure’s relentless commitment to advancing audio technology has led to groundbreaking developments in wireless systems. A prime example is its Axient Digital Wireless System, designed for robust and interference-free performance. The company’s expertise in software and networking has resulted in more intelligent, reliable, and sustainable audio products.
Shure’s expertise in acoustics and software innovation is exemplified by its AONIC line of Bluetooth headphones, professional-grade content creation tools like the MV88+ Video Kit, and the MV7+ Podcast Mic. In the corporate sector, Shure’s Microflex Ecosystem™ is transforming audio quality in boardrooms, government institutions, and educational facilities worldwide.
Further expanding its portfolio, Shure recently launched ShureCloud, a cloud-based platform designed to simplify the management and monitoring of its products. The company also operates five global engineering centers focused on cutting-edge product development and software innovation in Niles, Illinois (USA); Copenhagen, Denmark; Suzhou, China; Edinburgh, Scotland; and Hyderabad, India.
“Shure thrives on the unwavering dedication of its global associates, who embody the company’s values of honesty, respect, and responsibility. This collective commitment turns our principles into a source of pride across the world,” added Antony Lovell.
About Shure
Shure (www.shure.com) has been helping people sound extraordinary for 100 years. Founded in 1925, the company is a global leader in audio equipment, known for its commitment to quality, performance, and durability. Shure’s extensive product lineup includes microphones, wireless systems, in-ear monitors, headphones, conferencing solutions, and more. Whether for critical studio recordings, high-stakes live performances, or corporate meetings, Shure remains a trusted name in professional audio. Headquartered in Niles, Illinois, USA, the company operates over 30 manufacturing facilities and regional sales offices across the Americas, EMEA, and Asia.
Shure PR Contact:
Marevak Consulting
Patrick Karanjah – patrick.karanjah@marevak.com
info@marevak.com
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